As we were starting to do research and kind of figure out what content we wanted to make when I was just starting this brand and podcast, a friend asked me some really good questions, and recommended this book: The Pumpkin Plan.
It challenged me to push pause on all of my own ideas, to zoom out a little bit, to get some more perspective, and ask better questions, not only of myself, but of my clients, my audience, and my work. I'm really excited to dive in today and share what I learned!
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